Enhancing Philo's Show Pages
Enhancing Philo's Show Pages
Enhancing Philo's Show Pages
Description
As Lead Product Designer at Philo, I spearheaded a 6-week mobile-web only project to address the challenge: 'How can we make information on our show pages more digestible?' By redesigning the show landing page with a focus on user-centric design and accessibility, we successfully improved content clarity and user engagement. This resulted in a 8% increase in initial payments, 5% rise in subscribers, and 18% boost in sign-ups.
Description
As Lead Product Designer at Philo, I spearheaded a 6-week mobile-web only project to address the challenge: 'How can we make information on our show pages more digestible?' By redesigning the show landing page with a focus on user-centric design and accessibility, we successfully improved content clarity and user engagement. This resulted in a 8% increase in initial payments, 5% rise in subscribers, and 18% boost in sign-ups.
Description
As Lead Product Designer at Philo, I spearheaded a 6-week mobile-web only project to address the challenge: 'How can we make information on our show pages more digestible?' By redesigning the show landing page with a focus on user-centric design and accessibility, we successfully improved content clarity and user engagement. This resulted in a 8% increase in initial payments, 5% rise in subscribers, and 18% boost in sign-ups.
Hypothesis
"Simplifying and reorganizing content on show pages would lead to higher conversion rates and user retention."
Hypothesis
"Simplifying and reorganizing content on show pages would lead to higher conversion rates and user retention."
User testing revealed that viewers struggle to find basic show information like season counts, episode details, and airing schedules.
User testing revealed that viewers struggle to find basic show information like season counts, episode details, and airing schedules.
