Creating Philo's Install page
Creating Philo's Install page
Creating Philo's Install page
Description
As the Lead Product Designer, I identified an opportunity to enhance Philo's post-payment onboarding flow. By guiding users to set up multiple devices with clear instructions and incentives, we boosted sign-ins on mobile by 6.9% and Fire TV by 6% during an 8-week test, significantly improving user engagement and satisfaction across the platform.
Description
As the Lead Product Designer, I identified an opportunity to enhance Philo's post-payment onboarding flow. By guiding users to set up multiple devices with clear instructions and incentives, we boosted sign-ins on mobile by 6.9% and Fire TV by 6% during an 8-week test, significantly improving user engagement and satisfaction across the platform.
Description
As the Lead Product Designer, I identified an opportunity to enhance Philo's post-payment onboarding flow. By guiding users to set up multiple devices with clear instructions and incentives, we boosted sign-ins on mobile by 6.9% and Fire TV by 6% during an 8-week test, significantly improving user engagement and satisfaction across the platform.
![Teal Flower](https://framerusercontent.com/images/6djhD2WnSbiR26QYxZJUjdk.png)
![Teal Flower](https://framerusercontent.com/images/6djhD2WnSbiR26QYxZJUjdk.png)
Hypothesis
"We believe that adding a step-by-step device setup guide will increase multi-device logins during trials, leading to higher payment conversion rates."
Hypothesis
"We believe that adding a step-by-step device setup guide will increase multi-device logins during trials, leading to higher payment conversion rates."
![](https://framerusercontent.com/images/RpxdRShDnFBs94zGZaW3OrIJQ.png)
![](https://framerusercontent.com/images/RpxdRShDnFBs94zGZaW3OrIJQ.png)
![](https://framerusercontent.com/images/RpxdRShDnFBs94zGZaW3OrIJQ.png)
![](https://framerusercontent.com/images/Xx3hjWgzVZwNg6EHK50f40SUZnI.png)
![](https://framerusercontent.com/images/Xx3hjWgzVZwNg6EHK50f40SUZnI.png)
![](https://framerusercontent.com/images/Xx3hjWgzVZwNg6EHK50f40SUZnI.png)
This streamlined mobile-to-app flow simplifies device setup, aiming to boost successful installations and user retention."
This streamlined mobile-to-app flow simplifies device setup, aiming to boost successful installations and user retention."
![](https://framerusercontent.com/images/j0nGplonDD13CMFqPCX22dxL0Q.png)
![](https://framerusercontent.com/images/j0nGplonDD13CMFqPCX22dxL0Q.png)