The Pro-Row started as an upsell experiment, but we approached it like a trailer.
We wanted users to feel the draw of premium content before they ever clicked.

Every card was treated like a movie poster — strong composition, cinematic stills, and clean spacing that pulled focus toward the content itself.
It was about allure, not persuasion — subtle gradients, motion that invites, and typography that whispers “this is worth it.”
The row became less of an ad and more of a tease — a curated space that turned scrolling into discovery.