Product Design
Show Pages
Philo is a live TV streaming platform where users can watch their favorite shows, discover new ones, and pick up right where they left off. But over time, our show pages had become noisy and outdated, packed with content but lacking focus. Users were struggling to find what they wanted quickly, and engagement was slipping. My goal was to redesign the show page experience from the ground up, creating a cleaner, faster, and more intentional way for users to connect with the content they love while driving stronger engagement and conversion for the business.
Philo is a live TV streaming platform where users can watch their favorite shows, discover new ones, and pick up right where they left off. But over time, our show pages had become noisy and outdated, packed with content but lacking focus. Users were struggling to find what they wanted quickly, and engagement was slipping. My goal was to redesign the show page experience from the ground up, creating a cleaner, faster, and more intentional way for users to connect with the content they love while driving stronger engagement and conversion for the business.
Challenge
Philo’s show pages were doing the job — just not well enough. Users could technically find and play content, but the experience felt cluttered and disconnected. Key actions were buried under noise, and it showed in the numbers: users dropped off before ever pressing play. The goal was simple: make it easier for people to engage with what they love. But this wasn’t just about a visual refresh — it was about rethinking how we guide users from seeing to watching.
Results
The redesign hit hard. Within weeks of launch, we saw meaningful lifts across core metrics:
+18% increase in sign-ups
+10% increase in initial payments
+5% increase in active subscribers
Engagement climbed, friction dropped, and users were spending more time with the content that mattered to them. The new design didn’t just look better — it performed better.
18%
Increase in sign-ups
10%
Increase in initial payments
5%
Increase in active subscribers
Process
Before touching pixels, I needed clarity. I partnered with Data and Lifecycle Marketing to understand what was actually happening on these pages — where users stalled, what they clicked, and what they ignored. The takeaway was clear: people wanted quick access to episodes, a clean layout, and a clear next step.
1. Defining the North Star
Everything had to ladder up to one goal — make discovery effortless. We wanted users to hit the page and immediately know what to do next.
2. Stripping It Down
I kicked off a design sprint focused on simplifying the experience. I removed unnecessary clutter, elevated hero imagery, and gave “Continue Watching” and episode lists priority. Every decision aimed to balance clarity with cinematic storytelling.
3. Testing, Iterating, and Reality-Checking
We tested multiple layouts, refined button placements, and gathered feedback from users and internal teams. I worked closely with engineers to make sure every design improvement was technically sound — not just pretty on a Figma board.
Once the prototype was solid, we shipped a beta version to a small group of users and watched how they interacted with it. Real data guided every next move.
Conclusion
The redesign delivered strong and measurable results: a 10% increase in initial payments, a 5% rise in subscribers, and an 18% boost in sign-ups. These solid gains underscored the value of clarity over clutter—and of designing with the user’s next action top of mind.
Philo is a live TV streaming platform where users can watch their favorite shows, discover new ones, and pick up right where they left off. But over time, our show pages had become noisy and outdated, packed with content but lacking focus. Users were struggling to find what they wanted quickly, and engagement was slipping. My goal was to redesign the show page experience from the ground up, creating a cleaner, faster, and more intentional way for users to connect with the content they love while driving stronger engagement and conversion for the business.
Challenge
Philo’s show pages were doing the job — just not well enough. Users could technically find and play content, but the experience felt cluttered and disconnected. Key actions were buried under noise, and it showed in the numbers: users dropped off before ever pressing play. The goal was simple: make it easier for people to engage with what they love. But this wasn’t just about a visual refresh — it was about rethinking how we guide users from seeing to watching.
Results
The redesign hit hard. Within weeks of launch, we saw meaningful lifts across core metrics:
+18% increase in sign-ups
+10% increase in initial payments
+5% increase in active subscribers
Engagement climbed, friction dropped, and users were spending more time with the content that mattered to them. The new design didn’t just look better — it performed better.
18%
Increase in sign-ups
10%
Increase in initial payments
5%
Increase in active subscribers
Process
Before touching pixels, I needed clarity. I partnered with Data and Lifecycle Marketing to understand what was actually happening on these pages — where users stalled, what they clicked, and what they ignored. The takeaway was clear: people wanted quick access to episodes, a clean layout, and a clear next step.
1. Defining the North Star
Everything had to ladder up to one goal — make discovery effortless. We wanted users to hit the page and immediately know what to do next.
2. Stripping It Down
I kicked off a design sprint focused on simplifying the experience. I removed unnecessary clutter, elevated hero imagery, and gave “Continue Watching” and episode lists priority. Every decision aimed to balance clarity with cinematic storytelling.
3. Testing, Iterating, and Reality-Checking
We tested multiple layouts, refined button placements, and gathered feedback from users and internal teams. I worked closely with engineers to make sure every design improvement was technically sound — not just pretty on a Figma board.
Once the prototype was solid, we shipped a beta version to a small group of users and watched how they interacted with it. Real data guided every next move.
Conclusion
The redesign delivered strong and measurable results: a 10% increase in initial payments, a 5% rise in subscribers, and an 18% boost in sign-ups. These solid gains underscored the value of clarity over clutter—and of designing with the user’s next action top of mind.
Show Pages
Product Design