CES is one of the most coveted trade shows in the world. During this time, vendor booths are battling for peoples attentions. Halo's approach was to use large striking images and a testing area to poke the curiosity for onlookers.
When designing Halo Neurosciences CES banners there was a large emphasis on modularity. CES is only one time a year, but there are many other conferences Halo attends. Designing with that in mind, you are able to mix, match, add or subtract banners based on the venue size and conference audience.