Landing Page
Content Module

Landing Page
Content Module

The Product team tested different iterations for Philo’s main landing page and discovered that showing content examples on the page yielded higher engagement from users. I created a new content module to change how we promote top-performing content titles on these pages to help increase conversion.

My Role

Product Designer

Platform

Desktop
Mobile

stakeholders

Design
Product
Engineering

Problem

We do not want to group channels by genre and the shows take up a lot of real estate on the page.

Problem

We do not want to group channels by genre and the shows take up a lot of real estate on the page.

Process

I did a competitive analysis and a creative audit of other streaming services. I wanted to understand their thought process on packaging channels and content on their pages. I took those learnings and did several explorations to find a solution that fit Philo’s visual identity and user flows.

Solution

Results

This campaign is on-going and we haven’t established any clear metrics yet.

The Playback

Halo Redesign