Enhancing Philo's Show Pages for Improved User Experience

Blue Flower
Blue Flower
Blue Flower

Philo is a streaming service that offers live TV and on-demand content.

Summery

As Lead Product Designer at Philo, I spearheaded a 6-week project to redesign the show landing page, resulting in a 6.2% increase in initial payments, 5.0% rise in subscribers, and 5.7% boost in sign-ups by prioritizing user-centric design and accessibility.

Role

Lead Product Designer

Timeline

6 Weeks

Client

Philo

The problem

Philo's current show landing page lacks user-friendly details, making it difficult for users to find latest content, seasons, episodes, and airing schedules. Improving this information accessibility is crucial for enhancing user experience and boosting subscriptions.

The Solution

Philo's current show landing page lacks user-friendly details, making it difficult for users to find latest content, seasons, episodes, and airing schedules. Improving this information accessibility is crucial for enhancing user experience and boosting subscriptions.

User Research

Philo's current show landing page lacks user-friendly details, making it difficult for users to find latest content, seasons, episodes, and airing schedules. Improving this information accessibility is crucial for enhancing user experience and boosting subscriptions.

The IMPACT

The solution involves testing a new, user-centric show page design for TV shows, movies, and events. The design prioritizes clarity on seasons, episodes, latest releases, and airing schedules. This redesign significantly improved user satisfaction and boost subscription rates:

6.2% increase in initial payments,
5.0% rise in subscribers
5.7% boost in sign-ups

Let’s talk!

williams.tamone@gmail.com

Let’s talk!

williams.tamone@gmail.com