Developing an Onboarding Flow

Philo is a streaming service that offers live TV and on-demand content.

Summery

At Philo, I led a 6-week experiment focused on improving the first-time user experience by creating a more personalized onboarding flow for iOS. The objective was to enhance content recommendations and guide personalization by prompting users to select their favorite channels immediately after they sign up.

Full Case Study

Role

Lead Product Designer

Timeline

6 Weeks

Client

Philo

The problem

"Introducing a personalized onboarding flow where users select favorite channels will lead to higher engagement and conversion rates."

The Solution

"Introducing a personalized onboarding flow where users select favorite channels will lead to higher engagement and conversion rates."

User Research

"Introducing a personalized onboarding flow where users select favorite channels will lead to higher engagement and conversion rates."

The IMPACT

A/B testing revealed that new users struggled to navigate the app and personalize their experience without an option to select their favorite channels during onboarding.

Let’s talk!

williams.tamone@gmail.com

Let’s talk!

williams.tamone@gmail.com