Creating a Growth Design System

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Summery

I led the creation of a Growth Design System at Philo to establish a cohesive visual identity across all landing pages. The goal was to enhance user experience, strengthen brand identity, and ensure consistency across platforms. By developing design guidelines and reusable components, we streamlined the design process, improved efficiency, and contributed to the success of our growth strategy.

Role

Lead Product Designer

Timeline

8 Weeks

Client

Philo

The problem

The issue is with Philo's initial page, which fails to make a strong impression and leads to high user departure despite sign-ups.

Previous minor adjustments were ineffective, prompting a focus on more substantial changes. We're exploring three approaches: emphasizing Philo's capabilities, providing user guidance, and showcasing its top content.

The Solution

The issue is with Philo's initial page, which fails to make a strong impression and leads to high user departure despite sign-ups.

Previous minor adjustments were ineffective, prompting a focus on more substantial changes. We're exploring three approaches: emphasizing Philo's capabilities, providing user guidance, and showcasing its top content.

User Research

The issue is with Philo's initial page, which fails to make a strong impression and leads to high user departure despite sign-ups.

Previous minor adjustments were ineffective, prompting a focus on more substantial changes. We're exploring three approaches: emphasizing Philo's capabilities, providing user guidance, and showcasing its top content.

The IMPACT

The strategy aimed to elevate Philo's brand with a cohesive ecosystem and a cinematic color palette, presenting it as accessible and professional.

6.2% increase in initial payments,
5.0% rise in subscribers
5.7% boost in sign-ups


The test outperformed, with a remarkable 99.9% win over the control group.

Live Designs

Let’s talk!

williams.tamone@gmail.com

Let’s talk!

williams.tamone@gmail.com