Balancing Individuality And Familiarity: The Design Process Of Halo Sport 2 Packaging

Yellow Flower
Yellow Flower
Yellow Flower

Summery

Our multidisciplinary design team embarked on a mission to create the perfect packaging for Halo Sport 2, a revolutionary consumer brain stimulator for athletes and musicians. Through careful color selection, strategic design decisions, and meticulous product-focused photography, we crafted a box that struck the ideal balance between individuality and familiarity while staying true to Halo's ethos. The end result was a clean, direct, and simple design that allowed the product to shine, even in a world of clutter and constant sensory over-stimulation.

Role

Package Designer

Timeline

9 months

Client

Halo Neuroscience

The problem

The challenge involves Gracenote's API, causing language inconsistencies and slowing down image retrieval, disrupting design workflows. Fetching images in French instead of English hindered integration, taking hours and impacting efficiency. The goal was a solution ensuring language consistency and streamlining retrieval to save time for Philo's design team.

The Solution

The challenge involves Gracenote's API, causing language inconsistencies and slowing down image retrieval, disrupting design workflows. Fetching images in French instead of English hindered integration, taking hours and impacting efficiency. The goal was a solution ensuring language consistency and streamlining retrieval to save time for Philo's design team.

User Research

The challenge involves Gracenote's API, causing language inconsistencies and slowing down image retrieval, disrupting design workflows. Fetching images in French instead of English hindered integration, taking hours and impacting efficiency. The goal was a solution ensuring language consistency and streamlining retrieval to save time for Philo's design team.

The IMPACT

In Hack Week, we made a custom widget with aspect ratio and text filters, streamlining image retrieval from Gracenote's API. This resolved language inconsistencies, significantly boosting efficiency for Philo's design team. The widget's user-friendly interface ensures only relevant images integrate into design projects.

Let’s talk!

williams.tamone@gmail.com

Let’s talk!

williams.tamone@gmail.com